Kilts Marketing at Chicago Book

Print DesignGraphic DesignArt Direction
2010

A book design aimed at advertising the Kilts Center for Marketing and their initiative, activities, etc.

Marketing at Chicago Booth Book
The Kilts Center for Marketing is one of the many research centers at the University fo Chicago Booth School of Business and this piece acts as a sort of Annual Report to highlight the years events, faculty research papers, and other items of note.

The goal for this project was to make something new yet similar in style to the previous years book which utilized a black background with gray, white and red typography. While the typography layout is gone I kept the darker nature of the book intact and made that my bridging point between the previous years designs. 

While the book had to adhere to the Booth Brand guidelines I was given free reign on how I wanted to implement that brand. The following is the outcome.
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