The Dean's Society Relaunch

Print DesignBrandingArt Direction
2011

The Dean's Society, a donation fund managed by The Annual Fund at Chicago Booth we looking for a revival and needed a clean, exclusive-feeling but yet approachable branding that would still be synonymous with the school. In the end simpler is better and opted for the utilization of the extended bold Trade Gothic font, one of the fonts authorized by the brand guidelines and placed it in front of the school shield. Beyond that it was the open space treatment of the lockup and the colors that really spoke to it's exclusivity. This project consisted of a rebranding as well as an invitation and postcard to send to big name alumnus.

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