Alumni Celebration 2010

Art DirectionPrint DesignUI/UX

Alumni Celebration is an annual event where a number of distinguished alumni are rewarded for their efforts in the industry and the world at large and the event is typically very flashy and high caliber. Despite the age group we wanted the event to evoke a sense of youth and energy so we broke away from our brand guidelines for the event styling and utilized silver confetti as the overarching visual. On the website we had to work within the previous years structure and reskin it and to that end we removed the flash animations and utilized a mp4 based video of falling confetti in the background and integrated the branding across the site. The print piece is the event program book which used a metallic paint and matted "soft-touch" coating for the cover. All the collateral across the campaign used this style to stay consistent and to continue the high-end feel of the design.

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