The Golden Gargoyles, part of the Leadership Development program at Chicago Booth is a student run, managed and produced event. Students create short films depicting the theme of the year. This year's theme was "Heroes and Villains." The challenge with this theme is that the committee that was helming the event this year were thinking of using imagery from popular network shows which, for obvious reasons was a copyright concern as the event is for profit.
The angle I took with this campaign was to focus on the city of Chicago as a sort of focal point for an epic battle between the forces of good an evil. Using standard themes of light vs. dark the horizon shows the uphill battle of the good vs. the already in power dark forces. This design resonated well with the committee and was used on the tickets as well as numerous posters that were printed for the event.